SEO, which stands for search engine optimization, is a critical part of your web site designing
program. When you design your website you are doing so to get relevant customers to visit your
website so that you can convince them into buying your product. As much as it is important that
your website design is attractive, it is equally important that your website attracts more
customers. This is possible when you are able to get search engines to index you high on their
list for searches relevant to your product. Keep in mind a few things like keyword research, on-
page and off-page optimization techniques, also a few long-term plans for SEO, and you can
drive many customers to your website.
Keyword research
Keyword research holds relevance, as it is necessary that your targeted customers find your
website and reach you. You should undertake a systematic research of keywords related to
your product and determine what attracts maximum traffic and generates the maximum
response. Alongside, also research the keyword density of your website, making sure not to
stuff in too many keywords nor put in less, so as to affect your ratings badly.
On-page optimization
A very important thing to try to do is to keep your domain name with the keyword. Similarly, you
can also put the keyword in the Title tag as the search engine spiders would find the relevant
keywords for your products and would find your site suitable right in the beginning of the page
itself. Rather than making your entire site using Flash, design only some parts of it like banners
or buttons with Flash, which can be enough to make it attractive. Similarly, make internal
navigation simple, which helps not just the visitors but even the search engines. It is important
that you do not use frames that pose difficulties for search engines. Do not use hidden texts or
links, spamming, mirror domains etc
Off-page optimization
Back links are very useful and help you get higher rankings. Try to get links from high page rank
pages. Rather than using reciprocal linking, anchor linking proves to be beneficial. Sometimes
excessive reciprocal linking can even get you penalized. Submitting articles to article directories,
blogs, and forums is a better way of getting back links. You may also try blog carnivals
sometimes, which can attract great traffic for you.
Long term plans
Remember that content is important for SEO but unique content is rewarding. It can make a
huge difference if what you write is not simply re-written content from other websites. Updatin your website with fresh content is an important part of your SEO plans. Always keep a check
and analyze on what is getting you more visitors and ensure that you fine-tune your strategy to
that area. When you gather your information, try to create a niche area for it. It is necessary that
you communicate a service that can be seen as a solution to some problem by the visitors. You
should be able to provide great stuff for the customer. Always get feedback and try to improve
on those areas.
When you design your website keep in mind that though your ultimate aim is to make money,
your website should be such that it is helpful to your target customers.